It’s a well-known fact that soccer and finance go together and one of the world top soccer teams – Juventus – has announced that it’s launching a crypto token that should support the relation between the team and its fans, boosting their number markedly as well.
Based on this plan, Juventus has established cooperation with Socios.com, launching the official fan token for Juventus. With the image of Cristiano Ronaldo, the most popular team player, this Italian team has high expectations from the ICO of such tokens, call as the “Fan Token Offering (FTO).”
Naturally, besides the improvement of relations between Juventus team and members of its fan- clubs, the team expects its fan base to be extended especially its fans from outside of Italy or even Europe could feel better direct experience.
The ICO or the Fan Token Offering is planned to be executed at the beginning of the next year, most probably in the first quarter. Nevertheless, there are no more indications on the specific structure or how much funds it’s intending to raise.
Socios platform will allow the token to be traded in relation to its native $CHZ token. Juventus fans, interested in ICO, will be able to vote over an upcoming mobile app. Socios platform will allow them to react on Juventus ballots, thus providing the possibility to fans to be heard and forming more emotional mutual connections.
According to Giorgio Ricci, co-chief revenue officer at Juventus and the head of global partnerships and corporate revenues: "At the club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club."
After a period of connection between soccer teams and forex industry, Juventus is turning to this new digital sector, finding a way how to communicate with its fans.
This comes only two weeks after the French league team Paris Saint-Germain informed about its plan to issue its own cryptocurrency for the purpose of improving the participation of its fans from a global perspective. Here, Socios also took part on the project, initiating a similar Fan Token Offering as in case of Juventus
The company is willing to spread the portfolio of its soccer team clients even more, reaching better and better reputation. Socios’ CEO and founder added that the company’s goal is “to build the world's biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
And that’s not all. Brazil’s Avaí Futebol Clube, a Series B soccer team, informed about its creation of cryptocurrency on Sept. 12. The plan of this team is not only to raise $20 million, but also to develop a digital ecosystem and thus, to reach the so much wished Series A tier of national soccer league, what is naturally one of the top incentives for the club fans as well.