The well-known tech giant Google has announced changes to its ad policy on September 25. According to the amended conditions, registered cryptocurrency exchanges could advertise on its Google Adwords platform, targeting the U.S. and Japanese audiences since October.
However, Google sets the condition that all such advertisers will have to be certified with Google for the respective country they would like to run their advertisement in. Since October, all such advertisers could apply for the required certification.
It was only in March, when Google banned any kind of cryptocurrency advertisement on Google AdWords, calling it “unfair” or “troubling”. The tech giant was trying to justify it as a protection of customers against fraudelent offerings, where, in particular, “initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice” were included. This ban was also applied by Facebook or Twitter and hurt the new ICOs coming.
Google took this move, following Facebook, lifting the ban after becoming involved in cryptocurrency market as well.
There are no more information from Google published now, however, it is widely expected that the companies will take advantage of the crypto ads possibility again.
According to the official notification from Google:
“Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October. This policy will apply globally to all accounts that advertise these financial products.”